The most effective video advertising (New 2017 Platform)
What does the future hold for Video Advertising? The industry has had to make some changes over the years, with people generally changing their viewing habits. We know that -in general- the population tend to avoid commercials at all costs. Where available, they skip them on television or leave the room to attend to other matters, on YouTube they skip overlay commercials at the earliest possible moment and they stop them streaming on websites or apps.
However, recently we acquired a new client with a new take on Video Advertising. A take which would have users constantly wanting to come back and view commercials over and over again. Pretty neat, right? With a whole lot of excitement, the fantastic team at Premier Digital Marketing started development.
A game-changer has been born! Welcome to 3Bees Club
3Bees Club is essentially a "Giveaway" platform where users sign up for free and enter as many competitions as they can. What's the catch? Well, just a little one. Users must watch a short video from the competition sponsor/advertiser to enter. At the end of the video, the user has just 15 seconds to share to Social Media for double submission to each competition.
So, what does this mean for advertisers?
Advertisers now have a brand new way to showcase their products and services to those who are infinitely more likely to be paying attention. Users generally enter the giveaway competition in which they are interested in the prize, or in this case, the advertisers product. Over the next few weeks, these users who started off only remotely interested, have now been exposed to your commercial every single day, they've shared on social media and they now are actively wanting your product. For the small price of the advertising, and a product you've decided to give away, you've now showcased your product to thousands of people, who've been faithful to your advertising on a daily basis for the past few weeks.
Let us know what you think in the comments below, any features you would like to see or concerns you may have about this new form of Video Advertising. To get starting advertising on 3Bees Club, contact them here.
Felipe on January 25th, 2017"Awesome Article"